Jeff Rinear Publisher IncreaseMusicJeff Rinear

Jeff is the CEO of Increase Music, Inc., a publishing company specializing in jazz and educational materials. He has published some of his own compositions with them and has written and arranged pieces in a variety of musical genres.Jeff also holds a bachelor of music in music education from the University of Minnesota. He taught at the high school level for six years before accepting a position at MusicTech College in St. Paul, MN. In addition, he is the jazz ensemble director at the University of St. Thomas in St. Paul. Jeff is sought after as a guest artist and has appeared at nearly one hundred clinics, festivals, and camps.

Mission – History – Our Clients
Increase Music, Inc., is a music publishing company whose mission is to provide the highest quality music and resources for musicians at all ability levels. The company takes great care to ensure that everything about Increase Music is user-friendly for the educator, student, and professional musician alike.
After working in the music education field for years and seeing the need for higher quality music, Jeff Rinear, Kevin Mills, and Matt Franko founded Increase Music, Inc. in 1999 in St. Paul, MN. Both Jeff and Kevin were teachers, and were disappointed with the music in many of the catalogs they received throughout the year. Matt was asked to join the team because of his background in business, technical knowledge of notation software, and experience teaching private lessons. Their desire was to provide an alternative to the approach of other music publishers by being user-friendly for both writers and educators. This desire resulted in the following decisions:

• Offering full-length recordings of all jazz charts so educators can know what they’re getting before they buy, and also use the recording for educational purposes.

• Using a print-to-order process so Increase Music can more directly meet the needs of educators. One result of this process is the ability to offer custom parts.Keeping music available indefinitely, rather than frequently discontinuing music like many other publishers. The print-to-order process makes it possible to keep music in the catalog continuously, which is helpful to writer, customer, and publisher alike.

• Not having quotas for composers. This avoids the pressure of writing to meet a quota, which can result in lower-quality compositions.

• The creation of two bonus incentive plans to offer more competitive commissions to the composers. The first venture for Increase Music was publishing eleven original jazz charts, which began their tradition of releasing a batch of new jazz charts every year or two. In 2002, the Increase team learned of Rita Grethen Jarrard’s desire to make the method books she authored available to other teachers, so Increase Music became the publisher of the Musical Magic Method Book System. In 2003, the leadership changed slightly, as Kevin Mills resigned his position, and Jeff Rinear and Matt Franko continued to develop the company. Increase Music products are currently distributed by numerous music stores across the country, and are also available at increasemusic.com. Teachers and students worldwide have benefited from the company’s products. The company has seen a steady growth in sales throughout its 7-year history, and continues to explore new ideas and products to serve educators and professionals.

Increase Music provides educational materials to music programs in elementary schools, middle schools, high schools, colleges and universities throughout the United States and abroad. The company has also provided professional quality music printing services to a number of artists for live performances and recording sessions. Some of these clients include: Al Jarreau, Anthony Hopkins, Barbra Streisand, Bobby Caldwell, Celine Dion, David Foster, Dionne Warwick, Eric Benét, George Benson, Glenn Frey, The Grammy Foundation, Henry Mancini Institute, James Newton Jr., Josh Groban, Julio Iglesias, Kenny G, Kim Burrell, Mary J. Blige, Mary Mary, Quincy Jones, Sarah McLachlan, Usher, and Vince Mendoza.